Affordable & Unique

We do our best to offer our amazing items at the lowest possible cost while maintaining our quality.

The Modern Man’s Habadashery was founded in Margrove by Jerry Applestand, who believes that great fashion shouldn’t need to be hard to find.

Our Approach

Fast Fashion Doesn’t Make Good Fashion

The modern fashion industry has begun to move like a freight train with no breaks, leaving quality, precision, and creativity three stations back. To fight back, our team works to find quality accessories and clothing for the fashionable man.

Model wearing silver necklace and ring

Our Story

A ring is not just a ring…

A man in a cowboy outfit
Our Glorious Leader: Jerry Applestand

The Modern Man’s Haberdashery began as a quiet rebellion in Margrove, Georgia—a small town where tradition still lingered in storefront windows and handshakes meant something. Its founder, Jerry Applestand, grew up surrounded by that sense of permanence. He watched his father mend jackets instead of replacing them, saw neighbors pass down well-made pieces like heirlooms, and learned early that clothing could carry memory as much as function. Years later, as fast fashion took hold and quality gave way to speed, Jerry saw something deeper than a market shift—he saw a loss of care, of identity, of connection between a man and what he wore.

Determined to restore that connection, Jerry opened The Modern Man’s Haberdashery with a different philosophy: fewer pieces, made better, designed to last. Every item would be intentionally crafted with materials that age with character, not wear out with time. But more importantly, the experience itself would matter. He didn’t want a store where customers were transactions; he wanted a space that felt like the old-world haberdasher shops he admired, where the person behind the counter knew your name, your preferences, and how you carried yourself. A place where style wasn’t dictated, but understood.

That philosophy still defines the brand today. The Modern Man’s Haberdashery blends clean, contemporary design with a respect for history—each piece rooted in something timeless, yet built for the present. It stands against the disposable nature of modern fashion, offering a sense of permanence instead in a world that rarely slows down. Because at its core, the brand isn’t about clothing alone. It’s about rediscovering the value of craftsmanship, the confidence of personal style, and the feeling of being known.

The perfect gift

Wished the men in your life had a little more style? Our handpicked items make great gifts to help bring their wardrobe out of the 1800’s, and shipping is free on any purchase over $200!